In a handful of states, the proposals already seem stalled, stymied by inattention or disinterest by the most powerful figures in the state governments. In other places, though, like Florida, bipartisan coalitions have encouraged supporters of expanded student-athlete compensation.
“All of us, we honestly believe that when your name, your image and your likeness are being used — and other entities are being compensated for it — it goes against everything we’ve learned about on capitalism and free markets,” said Representative Kionne L. McGhee, the Democratic leader in the Florida House of Representatives and the chief sponsor of one of the bills that will be considered during the legislative session that will open on Tuesday.
Blake James, the athletic director at Miami, said he and others from the university in Coral Gables, Fla., were generally supportive of developing a way for student-athletes to monetize their reputations, but that they were urging refinements to legislation to try to curb potential abuses of the recruiting process.
It is less clear how the N.C.A.A. is trying to shape the debates in the states.
The organization sought to influence officials in California last year, but elected officials there criticized the strategy as imperial and ineffective. In the aftermath, some college sports executives were privately skeptical of the approach. Now, with new threats looming, conference and university officials say the N.C.A.A. appears to have largely retreated from statehouses to focus its efforts on the federal government.
Paul Renner, the chairman of the Florida House Judiciary Committee, said that the N.C.A.A., as well as the Atlantic Coast and Southeastern conferences, declined to participate in Monday’s meeting in Tallahassee. College sports officials insist, though, that conferences remain active in lobbying state governments, often through member schools.
“We’re now in the political realm, which is a bit new for us,” said Greg Sankey, the commissioner of the Southeastern Conference, which includes schools in several states where name, image and likeness proposals will be considered. “California, with the outcome, has certainly accelerated the conversation.”