Mac Rebennack, the pianist, singer, songwriter and producer better known as Dr. John, who embodied the New Orleans sound for generations of music fans, died on Thursday. He was 77.
A family statement released by his publicist said the cause was a heart attack. The statement did not say where he died. He had been living in recent years on the north shore of Lake Pontchartrain, La.
Mr. Rebennack belonged to the pantheon of New Orleans keyboard wizards that includes Professor Longhair, James Booker, Huey (Piano) Smith and Fats Domino. What distinguished him from his peers was the showmanship of his public persona.
Onstage as Dr. John, he adorned himself with snakeskin, beads and colorful feathers, and his shows blended Mardi Gras bonhomie with voodoo mystery.
He recorded more than 30 albums, including jazz projects (“Bluesiana Triangle,” 1990, with the drummer Art Blakey and the saxophonist David Newman), solo piano records (“Dr. John Plays Mac Rebennack,” 1981) and his version of Afropop (“Locked Down,” 2012). His 1989 album of standards, “In a Sentimental Mood,” earned him the first of six Grammy Awards, for his duet with Rickie Lee Jones on “Makin’ Whoopee!”
His only Top 40 single, “Right Place Wrong Time,” reached No. 9 on the Billboard chart in 1973. In 2011, he was inducted into the Rock & Roll Hall of Fame.
Malcolm John Rebennack Jr. was born in New Orleans on Nov. 21, 1940. His mother, Dorothy (Cronin) Rebennack, worked as a model and in a music store. Malcolm Sr. owned an appliance store. Mac, as he came to be known, was a photogenic baby whose picture appeared on boxes of Ivory Soap.
He immersed himself in the sounds of New Orleans at a young age, first through the city’s radio stations and then by following his father to nightclubs, where Malcolm Sr. would repair P.A. systems while young Mac peered through the window, watching musicians like Professor Longhair rehearse.
Mr. Rebennack, a virtuoso on piano and guitar, was tutored by Walter (Papoose) Nelson, who played guitar with Fats Domino. “In the days when it was very difficult for a black guy and a white guy to socialize, for a black guy to give a white guy guitar lessons” was “beyond beautiful,” Mr. Rebennack later recalled.
He started playing in clubs and on recording sessions as a teenager and dropped out of high school to pursue music full time.
He played guitar up to 18 hours a day, seven days a week — sitting in at Bourbon Street clubs and strip joints, leading his own bands, mixing players from the city’s segregated white and black musicians union, and recording more sessions than he could count.
“We used to do sessions every day, sometimes two or three a day, and you just scuffled to get through,” he remembered in 1973.
In his spare time, Mr. Rebennack wrote songs (he said he was the uncredited author of Lloyd Price’s 1960 hit “Lady Luck”) and worked as an A&R man at Ace Records.
He also nurtured a heroin habit and engaged in constant low-level criminal activity. “I tried all the hustles, but I was never good at most of them,” he wrote in his autobiography, “Under a Hoodoo Moon” (1994, with Jack Rummel). “Turned out the only scam I was good at was forging prescriptions.”
In late 1961, Mr. Rebennack interceded in a fight when a friend was being pistol-whipped; for his troubles, he took a bullet in his finger. The injury forced him to switch to piano and organ as his primary instruments. Not long afterward, the New Orleans district attorney, Jim Garrison, closed down many of the city’s nightclubs in an anti-vice crusade, and the local music scene collapsed. (Mr. Garrison went on to become a leading conspiracy theorist on the assassination of President John F. Kennedy.)
After a heroin arrest, Mr. Rebennack did time in prison, and when he got out, in 1965, he headed straight for Los Angeles.
In California, Mr. Rebennack added barrelhouse piano flavor to pop and rock records, doing sessions with Sonny and Cher, the O’Jays, Frank Zappa and others. The producer Phil Spector, he recalled, “would pack a studio with 30 violins, 10 horns, a battery of keyboards, basses, guitars, drums, which, mixed with much echo, became his famous ‘wall of sound.’ I thought to myself, What’s all this? Because in New Orleans we put out just as much sound with only six guys.”
After a few years, Mr. Rebennack recorded a session of his own, blending New Orleans R&B, Creole chants, psychedelic rock and mystical lyrics. He had intended the frontman persona, “Dr. John Creaux the Night Tripper,” to be played by a New Orleans buddy, Ronnie Barron; when Mr. Barron declined, Mr. Rebennack and his charismatic growl took center stage.
The Dr. John character made its debut on that album, “Gris-Gris,” which was released in 1968 on the Atco subsidiary of Atlantic Records. The album became a hit on underground FM radio on the strength of hypnotic tracks like “I Walk on Guilded Splinters.”
Mr. Rebennack further developed the Dr. John persona — the name was borrowed from a 19th-century voodoo priest — on the albums “Babylon” and “Remedies.” As he wrote in his autobiography: “In New Orleans, in religion, as in food or race or music, you can’t separate nothing from nothing. Everything mingles each into the other — Catholic saint worship with gris-gris spirits, evangelical tent meetings with spiritual-church ceremonies — until nothing is purely itself but becomes part of one fonky gumbo.”
Fans of those albums included Mick Jagger and Eric Clapton, both of whom appeared on Mr. Rebennack’s ill-fated 1971 concept album, “The Sun Moon & Herbs,” which was cut down from three discs to one when Mr. Rebennack became embroiled in a management dispute and lost control of the master tapes.
After that misfire, he took the suggestion of Jerry Wexler, the Atlantic Records executive who produced R&B heavyweights like Ray Charles and Aretha Franklin, and began recording songs, like “Iko Iko” and “Tipitina,” which were as fundamental to New Orleans as red beans and rice.
The resulting album, “Dr. John’s Gumbo,” produced by Mr. Wexler and released in 1972, paved the way for two records on which Mr. Rebennack was produced by Allen Toussaint and backed by the Meters.
As many albums as he made, however, Mr. Rebennack said he had earned more money cutting jingles. His clients included Popeyes chicken, Scott tissue and Oreo cookies. He also reached younger generations with his theme songs for the sitcom “Blossom” and the cartoon show “Curious George,” and through his Muppet musician doppelgänger, Dr. Teeth, leader of the Electric Mayhem.
In 1989, after 34 years of on-and-off addiction, Mr. Rebennack quit heroin. For several years he split his time between New Orleans and an apartment in the Washington Heights section of Manhattan, where he could be spotted with his trademark walking stick, adorned with voodoo beads, a yak bone, an alligator tooth and key rings from Narcotics Anonymous.
“I relate to people up there that kind of hangs on the streets,” he told The New York Times in 2010. Asked if he spoke Spanish, like many of the neighborhood’s residents, he said, “No, I don’t even speak English.”
A spokeswoman said his survivors include children and grandchildren but provided no other details.
New Orleans gave Mac Rebennack his musical identity, and he tried to uphold its traditions: as a recording artist, as a regular guest star on the HBO series “Treme” (playing himself) and as a frequent performer at the annual New Orleans Jazz and Heritage Festival. Even thousands of miles from Louisiana, however, he could invoke its musical magic.
One day in 1968, Mr. Rebennack visited the Topanga Canyon neighborhood of Los Angeles with the other members of his band. As he told the story in his memoir:
“We were down by this stream in the canyon and Charlie Maduell broke out his flute and started playing, and frogs started chirping to it. Didimus picked up some rocks and began playing a groove; Dave Dixon had found some kind of animal bones and began playing those. Stalebread Charlie had a tape recorder and taped our little nature jam. We called this the ‘Symphony of the Frogs.’ Before too long, all these naked people came down the creek bed, attracted by the music and the chirping, and started dancing.
“We were getting into the people dancing, and they were getting into our music. It all got very intense. When it died down some, Didimus said, ‘Hey, we should take this to the people.’ That’s how the Dr. John road show began.”